Role Definitions

Lead: Does communications with client, builds out calendar, takes lead on designs and branding for client.

Media organization: Pulls favorites from galleries and orders media from officials

Proofer: Reviews all media (photos and reels) before posting or sent to client for final approval

Communications: All communication should go through main email so anyone can respond at a given moment. Will make a social mare phone number so we can all be on same page with client contact

Reel design:

Basic: Short reels, featuring one or two clips, highlighting a specific moment, horse or rider

Cinematic: Longer reels, with fun transitions, usually a recap reel or rider, horse, barn or show

Ads: Builds out ads for clients needs

Media Hire: Will coordinate with photographers to capture media content

Interactions: Will spend x amount of time daily on each account interacting with clients, sponsors and fans

Canva: Builds out canva branded templates for story results or clipmyhorse videos, builds barn show travel schedules, builds sale/lease horse ads

Tags/Links: Makes sure all tags are on posts, includes everyone in photo and sponsor, includes links for followers to go to specific pages

Analytics: Checks the weekly growth in clients social accounts

Reels: Post same reel on IG, FB, TikTok.

Website Management: Updates The Social Mare Website

Business Tasks: Taxes, Invoices, emails, contracts, subscriptions, payroll.